My name is Lexi, I’m 17 years old, I live in Northland, and I’m now studying Fashion Design at The Design School in Whangārei.

I first discovered my love for sewing back at Kamo Intermediate when I chose it as one of my options. I made a hoodie that I was super proud of, and I loved the whole process of choosing fabric, cutting patterns, and bringing everything together. After that, I got a sewing machine for Christmas and started out making scrunchies and a few bits of clothing, but I didn’t really want to wear any of it myself. Mum suggested I try making dog jackets for our dachshunds because their long bodies are impossible to fit… and that’s really where my little business began.

When I was trying to come up with a name, I wanted something cute like Snuggly, but it was already taken. Mum reminded me that everyone has always called me Lexi-Loodle, so I joined the “Sn” from snug with the “oodle” from my nickname — and Snoodle was born.

Mum suggested setting up a Facebook page, and now Snoodle has grown into both Facebook and Instagram. What started small has now grown to over 5,600 followers, and I’ve handmade close to 10,000 Snoodle dog jackets for pups all over New Zealand — and even a few overseas!

Thank you so much for all the incredible support. I still love getting photos of dogs wearing their Snoodles, and I’ve got a few new ideas in the works, so keep an eye out!

Toodles from,
Lexi-Loodles